India Smiles is a 3-year project aimed at alleviating childhood malnutrition and poor oral health outcomes caused by the transition from traditional agricultural-based diets to processed snack and “junk foods” in India. Through an effective entrepreneurial and social marketing model for community-based distribution of oral health care products and services by local community health workers, India Smiles works towards improving oral health in children ages up to age six. The project will employ oral hygiene education, application of fluoride varnish, preventative oral health care, dental examination, and distribution of toothbrushes, toothpaste and dental assistance to provide not only health benefits for mothers and children, but also financial benefits for the entrepreneurial health workers fostering a system of community involvement and sustainability.
Globally, 200 million people are at risk of irreversible, crippling deformities by drinking groundwater contaminated with fluoride levels exceeding the WHO limit (1.5mg F-/L). Although