OhMyCause! is a web platform that connects people with causes and non-profits. It is a one-stop shop that presents the curated information and stories about causes, who is doing what and where and match individuals to projects with non-profits that best suit their passions, skills and other preferences. It aims to redefine the world of philanthropy by making caring for causes a usual and personalized activity integrated into people’s lifestyles. The platform’s key foundations are personalization, integration with existing media platforms, and identifying actionable avenues.
In 2011, only 18.8% of US mothers reached the six-month exclusive breastfeeding goal set by the World Health Organization. If 90% of mothers breastfed for