Amplify Impact raises global awareness about social innovation in the Middle East by providing an online platform for nonprofits and socially minded for-profits to produce and distribute story-driven, low-cost videos. The platform guides users through a process for identifying their core values and outreach objectives, building a compelling narrative, connecting with local filmmaking professionals or volunteers, and sharing the finished product. In addition, the platform provides video viewers with a means through which to connect and share the causes they care about. The platform also identifies the types of talent needed for a given video and offers users the option to work with professional talent or select their own volunteers. The Amplify Impact team envisions a world where initiatives that are catalyzing opportunity, hope, and positive change receive the attention they deserve. Focus is on the Middle East for now; however, Amplify Impact hopes that the platform can be a model for spanning other cultural and physical divides around the world.
According to the UN Environment Programme, roughly one third of the food produced for human consumption is lost or wasted. Simultaneously, forage fish stocks, which